MUG #4 Wednesday Words

Metonymy

the substitution of the name of an attribute or adjunct for that of the thing meant, for example suit for business executive, or the track for horse racing.

Examples:

Synecdoche

A form of metonymy; a part represents a whole or a whole represents a part.

Nice threads means:

I like your wheels means:

Today we finished discussing the Magnasoles article.  By now you should have plenty of notes and annotation to help you write your draft tomorrow.  Here are the three sample intros we looked at in class.  The scores for each of these completed essays are 7, 6, 9.

The Onion’s satirical article uses several rhetorical devices to promote its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract its susceptible customers. Using an exaggerated or sarcastic tone throughout, it gives the reader a true taste of the tactics used in today’s prevalent advertising.

While the article from The Onion announcing new Magnasoles inserts may seem to be simply explaining a new product out on the market, it actually pokes fun at the technique marketers use to sell their products.  Through its subtle jokes and humorous quotes from users of the product, the article effectively satirizes the way in which products are presented to customers.

In the face of a rising consumer culture and the subsequent fall of common sense, The Onion uses a satirical tone to draw attention to the public’s gullibility and the advertising industry’s power.